Rockefeller
Tasting notes: apple, caramel and dried fruit
Roasted by Joe, New York, NY
New
Rockefeller
Tasting notes: apple, caramel and dried fruit
Roasted by Joe, New York, NY
Joe

Rockefeller

$25.99

An iconic holiday blend from an iconic New York roaster, this year's Rockefeller reminds us of a caramel apple with a hint of dense raisin sweetness.

Medium roast

Understanding roast levels

Roast level affects both flavor and body. Here's what to expect from each.

Light

Best for: those that prize delicate flavors and a tea-like feel above intensity.

Light-Medium

Best for: those that enjoy juicy acidity and gently caramelized sugars.

Medium

Best for: those that enjoy caramelized sugars and a smooth cup.

Medium-Dark

Best for: those looking for classic coffee flavors with a kiss of roast.

Dark

Best for: those that love intense, smoky flavor and a full body above all else.

Trade Tip

Roasters don’t always agree on roast level — one roaster’s dark might look the same as another’s medium. We taste and assign every coffee our own roast level, so your matches stay consistent no matter who roasted them.

Single Origins
Quantity

Free shipping on orders over $30

Flavor profile

Balanced and fruity with hints of

Apple

Caramel

Dried fruit

Origin

Country Of Origin

Guatemala

Process

Washed

Variety

Bourbon, Catimor, Sarchimor

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ABOUT THE ROASTER

Joe

New York, NY
Partnered with Trade since 2018
Founded in 2003 in New York’s West Village, Joe Coffee helped pioneer the city’s third-wave movement. As it has grown, Joe’s shops remain welcoming gathering places for the community, while principles of quality, integrity, collaboration, and ethics come through in everything it does.
Fun Fact
Joe Coffee was the first café to pour latte art in New York City.