**See what the zodiac has in store for your mug!**
March isn’t just a chance to begin swapping out a hot morning coffee for something on the iced side, the spring equinox is also the start of the astrological new year. And there’s no sign better to point you towards your new favorite coffee than your zodiac. Whether you’re a crab, totally well balanced, or an entirely different person (we see you, Gemini) before you’ve had your first cup of the day, read on to see which Trade Taste Type™ aligns with your sign — and see if you agree!
Aries (March 21 - April 19)
Roasty & Smoky coffees embrace Aries' fiery will.
A fire element through and through, Aries is ruled by the planet Mars and the color red. These intense and passionate traits are an equal match for our Roasty & Smoky heated flavors.
Shop all Roasty & Smoky coffee
Taurus (April 20 - May 20)
Security-seeking Taurus relish the wealth of flavor in our Comforting & Rich coffees.
While Taurus resides in the material world, they are also loyal companions. This makes the Comforting & Rich a perfect pairing, as it is a luxurious and rich experience in every single sip.
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Gemini (May 21 - June 21)
Versatile Fruity & Crisp coffees have all the duality of expressive Gemini.
Gemini is an air sign known for its dual personality — a light demeanor and pursuit of all things fun. Fittingly, the Fruity & Crisp Taste Type is the best of both worlds!
Shop all Fruity & Crisp coffee
Cancer (June 22 - July 23)
This intuitive water sign is as easy to love as our Syrupy & Smooth roasts.
Ruled by the moon with the emotional strength of the changing tides, Cancers are a true a water sign. Syrupy & Smooth coffees wash over the palate, making them the the perfect representation of Cancer.
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Leo (July 24 - August 23)
Both our Sweet & Tart coffees and attention-loving Leo shine bright in the spotlight.
Bold Leos ruled by the sun make you pay attention! Likewise, our Sweet & Tart coffees don’t take well to milk or added sugar, because they’re the star of the show.
Virgo (August 24 - September 22)
Practical and passionate Virgo bring to mind our Balanced & Fruity coffees.
Virgos thrive on metrics and practical analytics, but truthfully, they don’t get enough credit for being a ton of fun as well! That's why this balanced earth sign is the perfect embodiment of the Balanced & Fruity Taste Type.
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Libra (September 23 - October 22)
Subtle & Delicate, just like airy Libra, these coffees will give you lift.
Oh, sweet Libra. Drawn to beauty and adoration, this Air sign has a precious palette, and for that reason, you’re ruled by the Subtle & Delicate Taste Type.
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Scorpio (October 23 - November 22)
Like Scorpio’s soft side, these sweet coffees are super-smooth.
Scorpio, you’ve got a stinger that can turn in an instant. But those who get to know you, know you’re loyal, kind, and super-duper sweet. This is why the Sweet & Smooth Taste Type is your BFF (and will never betray you!).
Shop all Sweet & Smooth coffee
Sagittarius (November 23 - December 20)
Sagittarius are independent and shining — just like our Crisp & Bright coffees.
Sagittarius are incredibly open to traveling, new possibilities, and whole new worlds. Their idealistic objectives let all their options shine, which makes their ruling Taste Type Crisp & Bright — just like them.
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Capricorn (December 22 - January 20)
Much like Capricorn, Chocolaty & Sweet coffees are sneaky-sweet, but strong all the same.
To be a Capricorn means you own time management and responsibility — you’re the leaders in scheduling! However, not everyone sees how soft and lovely you are on the inside, but we know that the Chocolaty & Sweet Taste Type is the one for you.
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Aquarius (January 21 - February 19)
Confident in whatever they do, Aquarius have a personality as vibrant as our Citrusy & Tart coffees.
Capricious Aquarius knows who they are and doesn’t care what others think. Be yourself — bright, bold, and perfectly deserving of the Citrusy & Tart Taste Type.
Shop all Citrusy & Tart coffee
Pisces (February 20 - March 20)
In tune and open-minded, Pisces make friends everywhere, just like our Sweet & Inviting coffees.
Darling Pisces are kind, sweet, and inviting — the grandparent we all wish we had and aspire to become. This is why you’re completely deserving of being ruled by the Sweet & Inviting Taste Type.
