So, What Exactly Is a Roaster?

So, What Exactly Is a Roaster?

It's a dirty job, and she's lucky to do it.

by Team Trade |

In our ongoing series, we speak to the people responsible for the coffee you enjoy every day. This week, Huckleberry roaster Shelby Williamson tells us why it's a dirty job, but she's lucky to do it.

At Huckleberry, we try to keep things inclusive — from the big things, including race, religion, gender, and sexual orientation to the little things like hobbies, music, snack of choice and even, yes, coffee preference. We don’t want to be the coffee company that turns you away simply because you want a little cream and sugar in that tasty, tasty cup of exotic bean water. At the same time, more advanced coffee drinkers can also find plenty from our offerings to engage with. Our team does our best to ensure that there is a coffee in our rotation that will satisfy. Period. Super-charged, juicy fruity, and floral's your jam? Great! Adventurous for you. Chocolate, chocolate, and more chocolate? That will be a comforting option.

"Every coffee is a puzzle, and it's our job to roll into the warehouse at 6 am (thank goodness for caffeine!) and get to work piecing it together."

Once those precious seeds are sourced, imported, and paid for, they make their way into our warehouse, and the real work begins for our little Huck family. From initial sample roasting for a peek at what those green seeds hold, to a test roast, to roast profile selection, to dialing in on our barista side, Huckleberry leaves no stone unturned when it comes to honing a new lot of beans. Every coffee is a puzzle, and it’s our job here at Huckleberry to roll into the warehouse at 6 am (thank goodness for caffeine!) and get to work piecing it together.

"Roasting isn’t the most glamorous job, though on Instagram it looks like we stop just short of coffee deities."

Roasting isn’t the most glamorous job, though on Instagram it looks like we stop just short of coffee deities. Hair flowing, slow-motion action shots, beans erupting from our roaster’s drum. It’s a lot of long hours that are filled with dirty, greasy maintenance of our roaster — the heart and lifeblood of our company — quality control after you’re already at your caffeine cap, and sweating to death in the aura of a machine that runs around 400 degrees Fahrenheit.

And in spite of all of this, we still like it — love it, in fact. Huckleberry has somehow managed to rustle up a pack of weirdos who couldn’t imagine doing much else, anywhere else.

— Shelby Williamson, Roaster, Huckleberry Roasters

FAQS

We deliver perfect answers too

The Order Process: When you place an order, a specialty roaster will begin to prepare your coffee. Once roasted, your coffee is shipped within 48 hours via USPS Ground Advantage. We'll send an email with a tracking link so you can follow along every step of the way.

The Coffees: For each delivery, your Trade coffee subscription will prepare a different coffee based on your preferences. If you’d like to swap to a specific coffee, or if you’d like to repeat a previous delivery, you can do so using your subscription dashboard.

Frequency: Coffee Subscriptions roast and ship every two weeks. If you’d like to adjust your frequency, you can do so using your subscription dashboard after your first delivery.

Trade subscriptions are curated around specific coffee styles, like “Single Origin Subscription” or “Cold Coffee Subscription.” Simply select your desired style and we’ll work with specialty roasters across the USA to deliver a rotating selection of fresh coffee. If you choose to create a custom subscription, we will curate a plan around you. Take a short quiz to let us know what types of coffees you’re interested in, and we’ll tailor your deliveries to your exact preferences. 

We currently ship within the United States using USPS. We are able to ship to all 50 US states, including Alaska & Hawaii.

At this time we do not ship to APO/FPO/DPO addresses, Puerto Rico, Canada, or internationally. We do not ship to freight forwarding addresses.

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